How to brand your business in 2019
Business branding – Is 2019 set to be your business’s year to transform into a beautiful butterfly, emerging from its wintery cocoon? Are you just getting started and need something to stand out from your competitors?
To make an impact, it’s vital you make sure you’ve nailed your imagery and re-brand your business in 2019, so trash those boring product shots and sterile head shots – it’s time for a branding revamp!
You might already have professional photos taken for your business, be they product shots, personal branding photography or images of your team. You might think that because you have them in the bag, you don’t need anymore, but there are three good reasons why you should refresh your branding shots at least every year.
As a small business, there’s a good chance (especially in the first year or two) that your business will go through a lot of changes. Branding gets updated, products are added to the line or ditched altogether and teams can expand over time.
Having a website showing old, non-existent products or team members who no longer work for you not only makes your site look out-of-date, it could potentially cost you a sale. Imagine having to contact a new customer and tell them that the product they’ve tried to buy no longer exists?! That’s one of the quickest ways to make your business look unprofessional. Keeping your brand photography fresh and up to date will help you to avoid this.
While we’re not suggesting that you change your imagery on the whim of every new trend which comes along (you’d be changing it weekly, let’s face it…), sometimes, imagery can start to look dated and irrelevant if it’s not updated. Think about the colour palettes that feature in your imagery, whether your team is wearing clothing which looks very “of the time”, or whether any of them has drastically changed their appearance.
If someone on your team has recently lost a bunch of weight, shaved off a beard they’ve had for ten years or done something else to make them Business, your customers might be confused by meeting someone who looks totally different to their professional headshot!
Wonderland Invites Branding shoot – Images copyright of The Menagerie Lifestyle Photography
Does your current brand photography look relevant to your business and your customers? Does it reflect your company ethos and give off the exact message that you want, to enable new customers to recognise your intention in just a glance?
If the answers to any of these is no, then you probably need to update your photography. A lot of people are put off by the cost of having new images taken, but if your old images aren’t working for you, they’re essentially worthless to your business.
Fancy a change, or know your brand needs an overhaul? We can help! Our branding photoshoots are a little different from the sterile and staged photoshoots a lot of commercial photographers offer.
We promise to put you totally at ease and will come up with something that shouts YOU and your brand, whether you need some new product shots, team photos or personal branding imagery to set your brand alight in 2019
The White Mule Brand shoot – Images copyright of The Menagerie Lifestyle Photography